Nothing sells videogames like a flash mob, you know.
Yo-Kai Watch 2is officially a hit. The 3DS role-playing game fromNi no Kunistudio Level-5 sold1.28 million copiesin first four days on the Japanese market. Good lord.
Actually, thelatest estimatesput the opening weekend sales figures north of the 1.31 million mark. Particulars aside, Japan is crazy for this ghost-flavoredPokémonclone and folks are taking to the streets in droves to sing its praises.
Oh wait, that’s just a television commercial — one that doesn’t even do a good job explaining what exactly aYo-Kai Watchis. I suppose it doesn’t really need to, though, given how the franchise has become a household name in Japan over the past year.
Many of us silly gaijins have yet to be exposed to the cult ofYo-Kai Watch, though. So here you go, silly gaijin, have are a couple extra promotional videos to give yourself a better idea of what this pop culture phenomenon is all about.
(It’s about brainwashing children and taking all our money.)
