Sony’s unseasonableprice cut announcementandmassive ad campaignseem to suggest that the company is hoping that the PS3 will dominate the holiday season. However, Square Enix president Yoichi Wada seemsa little more reserved, believing that the benefits of a price drop won’t be felt by his own company until 2010. He’s certainly not as enthusiasticasFF XIII‘s producer was.
“In terms of the impact (the PS3 cut) will have on this financial year’s earnings, I don’t think there will be a major difference,” explains Wada. “But I expect there to be a big impact from next year.”
That’ll be great for Square Enix, who will rock the PS3 in 2010 withFinal Fantasy XIII, but it’s clear that Sony’s got its eye on owning 2009. Do you think this price cut is going to see Sony claim Christmas 2009, or will Microsoft and Nintendo be able to counter the PS3’s gains?
It’s going to be an interesting Christmas for people who invest their lives in this sort of thing, that’s for sure.
