The publisher is on the hook for influencer disclosures
Notably, the end result of all of this (WB has settled the aforementioned charges) isnota fine. The FTC is prohibiting “Warner Bros. from misrepresenting that any gameplay videos disseminated as part of a marketing campaign are independent opinions or the experiences of impartial video game enthusiasts.” Going forward, the company must also “clearly and conspicuously disclose any material connection between Warner Bros. and any influencer or endorser promoting its products.”
Warner Bros. Settles FTC Charges It Failed to Adequately Disclose It Paid Online Influencers to Post Gameplay Videos[FTC]
